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+44 (0) 208 819 2985
+44 (0) 7938 996 287
+234 (0) 703 702 2271

Privacy policy

General principles

This privacy policy sets out how Afrotradegroup uses and protects any information that you give Afrotradegroup when you use this website.

Afrotrade is committed to ensuring that your privacy is protected. By 'your information' we mean any information about you that you or third parties provide to us.

This policy relates to the privacy of your information at www.Afrotradegroup.com. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Afrotrade may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 23 July 2010.

The Afrotrade Group's Privacy Principles explain how we will handle your information - and they're below.


If you are a personal customer of Afrotrade Limited, the way in which information about you is held and used is described in section 10 of our Customer Agreement (or the terms and conditions of the account/s you hold with Afrotrade if they differ from the Customer Agreement). If you are a business customer, an authorised person on a business account, a user of our services or a customer of any other Afrotrade Group company (for example Afrotrade Intn’l Links Ltd), the terms and conditions of your account/s and agreement terms together with any authority you have given Afrotrade will inform you how those group companies will hold and use your information.

Online services

1. Information we collect

If you register to use our secure services such as online trading we will ask you to provide some information about yourself for security, identification and verification purposes.

When completing any online forms, we will tell you how your information will be used in relation to the product or service you are applying for, within the form and in any associated terms and conditions.

Where you provide information about others (e.g. for children accounts or if you are "recommending a friend") you must ensure that you have their consent or are otherwise entitled to provide this information to us.

We may collect the following information:

name and job title

contact information including email address

demographic information such as postcode, preferences and interests

other information relevant to customer surveys and/or offers

2. How we use your information

We and other members of the Afrotrade Group will use your information to inform you by letter, telephone, text (or similar) messages, digital television, email and other electronic methods about products and services (including those of others) that may be of interest to you. You may tell us at any time if you don't want to receive marketing communications from us and/or other members of the Afrotrade Group by writing to us providing your full name, address and account details.

We may also use your information for research and statistical analysis with the aim of improving our services.

We may pass your information collected online to people who provide a service to us or are acting as our agents, on the understanding that they will keep the information confidential. If we transfer your information to an agent or service provider located in another country, we will make sure that they agree to apply the same levels of protection as we are required to apply to your information and to use your information strictly in accordance with our instructions.

We will retain information collected about you online for as long as permitted for legitimate business purposes.

3. Use of Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

For more information about cookies and how they are used on this website, see our Cookies page.

4. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

To find out about how we will keep your information secure and how you can protect your own information online, please read our Security overview

5. Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

6. Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at support@afrotradegroup.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Afrotrade Limited, 5 Hermit Road, Canning Town. London E16 4HP

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Afrotrade Privacy Principles

Afrotrade is committed to safeguarding the privacy of your information. By 'your information' we mean any information about you that you or third parties provide to us.

• We will only collect and use your information where we have lawful grounds and legitimate business reasons to do so

• We will be transparent in our dealings with you and will tell you about how we will collect and use your information

• If we have collected your information for a particular purpose we will not use it for anything else unless you have been informed and, where relevant, your permission obtained

• We will not ask for more information than we need for the purposes for which we are collecting it

• We will update our records when you inform us that your details have changed

• We will continue to review and assess the quality of our information

• We will implement and adhere to information retention policies relating to your information and will ensure that your information is securely disposed of at the end of the appropriate retention period

• We will observe the rights granted to you under applicable privacy and data protection laws and will ensure that queries relating to privacy issues are promptly and transparently dealt with

• We will train our staff on their privacy obligations

• We will ensure we have appropriate physical and technological security measures to protect your information regardless of where it is held

• We will ensure that when we outsource any processes we ensure the supplier has appropriate security measures in place and will contractually require them to comply with these Privacy Principles

• We will ensure that suitable safeguards are in place before personal information is transferred to other countries.

You are not required to provide any personal information on the public areas of this website. However, you may choose to do so by completing the forms on various pages of the site. We will only use the information you provide to us on these pages in order to process the relevant form. Please see the privacy wording on the relevant form for a more detailed explanation of how your information will be used.

If you are a customer of Afrotradegroup or already have a relationship with us you will have been advised by various methods as to how we collect and use your information.

If you have any questions about privacy at Afrotrade please contact the Afrotrade Privacy and Data Protection Team at
Afrotrade Limited. 5 Hermit Road, Canning Town, London. E16 4HP.


Copyright © 2007 AfroTrade. All Rights Reserved.